Brand development & marketing strategy.
Building brands, marketing strategy and plans.
If a brand, marketing strategy and product or service marketing plan aren't clearly defined, your business will struggle without that focus on who you are and where you want to be.
Having spent years working as a Marketing Director and Product Marketing Manager, marketing strategy and planning has been a core part of my roles.
Creative process.
Researching.
The first place I start is always with competitor, audience and market research, establishing pain points, needs and ideal positioning.
Value propositions.
I'll talk to people within the business to establish exactly what it is you stand for, and what you want your customers to think, feel and do in any interaction.
Key messages.
The next step is developing the key messaging framework that explains your products and services, touches on the emotional and practical needs of your customers, and highlights what makes your brand unique.
Crafting the copy.
From here, the copy can be refined and built out into clear messages that can be used across a variety of media for consistent content that builds brand awareness and recognition.
A fresh approach to a B2B brand.
I worked with Alesco on a full brand refresh from value proposition workshops to a new brand look & feel, website redevelopment, and internal and external comms launch.