Content & sales collateral creation.
Strategic content creation.
From brochures and flyers to case studies, sales materials, social media posts and gated content that captures readers' attention as well as their data, each brand touchpoint needs to align to your tone of voice and meet it's purpose, whether that's driving a call to action, boosting SEO or increasing awareness.
Whatever the objective, the goal will always involve engaging your target audience and making them want to come back for more.
Copywriting compelling content.
I feel quite strongly that while AI can be used to help in some situations, content that people really engage with can't take those shortcuts. It's obvious what's been written by a human and what's been churned out by a machine.
For an authentic brand voice that people trust and connect with, properly copywritten content is key.
Creative process.
Scoping.
We'll start off with a chat about the type of content you're looking for, and the scope of marketing and copywriting services you require in order to create this. The idea might evolve once we've discussed options.
Researching.
Whether the topic is new to me or not, I'll kick off with research into what's out there in this space, your existing content and brand tone of voice, what competitors are doing, what people are engaging with and where there are gaps.
Crafting the copy.
I'll deliver a first draft of copy in your brand tone of voice - if you need help with this, I can support here too. Each piece of content will fit your brand while adapting to it's purpose - you'll want a slightly different tone for blogs and social posts vs sales materials.
Refining.
I'll thoroughly proof and edit myself, so you should receive a final version you're happy with. However, after providing a first version, I can make a round of reasonable amends following any feedback you may have.
From concept to copy.
My client needed something to hand out at an event that told prospects who they were, while proving so useful that they'd actually take it home and look at it again. So, I came up with the concept of a wall calendar and associated guide, keeping my client front of mind after the event and demonstrating how they can add value long term.
This involved everything from concept to design and copywriting.
