Email marketing.
Communicating with your customers.
Writing sales emails, newsletters and automated email series that are clear and concise, with calls to action that work.
I take a results driven approach to email marketing, driving audience engagement through well crafted copy and design. My aim is always to focus on the goal and action that you're trying to achieve and through A/B testing and wide audience and industry research, create email campaigns that keep customers loyal and informed, move them along the customer life cycle journey and encourage them to take action.
Connecting with your audience.
I have years of experience working on email automations, one-off announcements and regular newsletters, from strategy and planning to copywriting, using long and short form, designed and plain text templates to test engagement . The end results is email content that keeps customers engaged, clicking through and reading more.
Creative process.
Researching.
Understanding the audience needs and desires, the right timing, and the brand goals is an essential first step to a campaign that brings results.
Crafting the copy.
Punchy, succinct and engaging copy is crucial for an effective email campaign, with a clear objective and strong CTAs.
A/B testing.
It's a simple thing that can make a big difference, so wherever possible I try to A/B test to get the best results.
Refining.
Reviewing the results and seeing what worked and what could be better next time is a key step in the email marketing process.
