SEO website copy.
Copywriting SEO web content.
From product pages to campaign landing pages, answering FAQs and creating content that tells a strong brand story, standout SEO website copy is what I do best.
Connecting with your audience.
Your website is your opportunity to make a great first impression with potential clients. Getting into the mindset of your customers and delivering content that shows you understand and can address their needs will ensure you achieve your own business goals.
I work with businesses of all sizes and across a range of industries, crafting SEO copy that showcases what you have to offer in a way that will resonate with your audience, helping to improve brand awareness and conversions.
Creative process.
Researching.
I'll familiarise myself with your sector, competitors, audience, brand and offering. Then with a full understanding of those and the relevant short and long-tail keywords to hand, will craft your copy.
Copywriting.
Writing clear and succinct copy that gets the message across in a simple yet emotive manner is crucial for any good website.
Calls to action.
Strong calls to action, internal links and site navigation help to keep your website visitors engaged and moving through their customer journey with you.
Editing.
Whether you already have copy that needs refining or want to make adjustments to get what I have provided just right, we can fine tune it to work perfectly for your word count, site structure, tone of voice and objectives.
Support copywriting your website.
One of the most important brand touchpoints: your website is the storefront or, often, the face of your business. So the words on it matter.
Here, working for The University of Law, I drafted and edited numerous SEO focused webpages for the launch of their diversification (non-law) subjects. Establishing their key messages and differentiators, aligning the style to the overall brand and factoring in the unique audience profile and needs, while optimising the copy for organic search.
